When a customer is browsing your online store – how do they feel? Excited? Calm? Happy? Confused? Annoyed? Inspired? Hungry? What type of response is your website generating in the minds of the visitor?
One of the hottest words in the web world at the moment is “web presence.” But what does this term even mean – and why should you care?
A beautiful web design is rich with photos, graphics, textures and other materials – but where do these materials come from? Website creators are always on the search for royalty free media to use and thanks to the generosity of many designers, illustrators and photographers there are many great design resources available online.
Have you ever seen a website that has too many design elements and blocks of text crammed onto the page? You probably noticed that it made you feel anxious and overwhelmed and that instead of focusing on one element of the page, your eyes became confused and you lost interest altogether.
These days, most people do a pretty big chunk of their web surfing on their mobile phones and tablets – sometimes more so than on their laptops if they are often on the move.
When it comes to big businesses competing against little businesses, the internet is helping to level the playing field. Very few businesses these days operate without a website and your online presence is what many people will use to make an initial judgement about you.
It might sound crazy, but these days it’s true–especially when it comes to business. Web presence is oh-so-important in our modern world and a huge percentage of your customers will see your website or social media presence before they see any other aspect of your business.