When you have a website, the first thing people are going to see is your design, which can make all the difference in how your business is perceived. A well-designed site demonstrates professionalism and expertise and will help convince customers that you are the best choice for their needs. With that in mind, here are some tips on how to make your web design work better for you and improve sales and traffic to your website or landing page.
What are you trying to achieve?
A web design should tie into your marketing goals. If you don’t have goals, you won’t know what you want your web design to accomplish. Once you have these, a good goal is making sure that your visitor can find what they’re looking for quickly so they are more likely to stay on the site and buy something or take an action.
How can your design help?
Strategically use images to help potential customers recognize the product better. This will lead them through the buying process with a sense of familiarity. Additionally, depending on your industry, you can make modifications like incorporating a newsletter sign-up form or related product section in order to increase the chances of making a sale. As technology continues to evolve, so should your website’s design.
Start with your clients
Your website is one of the most critical components of your marketing plan. Websites can impact the way customers see you, interact with you, and ultimately purchase from you. If a potential customer finds your company on Google or through another avenue and decides not to invest in your product or service, then you have failed as a marketer. But that doesn’t mean the end of marketing for this client – now it’s time to use a conversion-centered design strategy.
Be consistent in your messaging
Since your website is the first contact with a potential customer, it’s important that it conveys what you want your company to be about. Be sure that the design is cohesive in style, words, graphics, photos, and tone. For this reason, we often find one web designer can’t complete the project–at least if it’s serious. They may not have all of the skills necessary for a good result.
Keep it simple
Create an attractive website with a consistent, confident design. This will help create a sense of trust in your customer’s minds. Making it easy for customers to find what they’re looking for, such as your store hours or contact information, will also encourage them to stay on the site longer. Good content is also important. Visitors will be more likely to read and share your blog post if it is interesting and relevant – all excellent things when it comes to boosting sales!
Ecommerce sites – make it easy to shop
When it comes to ecommerce sites, the most important thing is making it easy for the shopper. Every detail should lead them smoothly from one page to the next. Check out how Jim’s Shoes does this on their site: 1) they’ve highlighted common types of shoes, 2) featured various brands at the top that shoppers might be looking for, 3) provide images of the different styles, 4) allow you to filter by price range.
Mobile friendly and responsive design
Your web design needs to be built with mobile friendly technology so your site works perfectly on the increasingly popular smartphones. People are spending more time on their phone than they are on a computer, so make sure your site is easy to navigate on any device. A responsive design automatically detects the size of a visitor’s browser and displays it in an optimal format that looks good no matter what. If you haven’t upgraded your site yet, do it today!
Test what works for you
There are many things you can do to make your web design work better for you. One thing that is clear from a study published by Forrester Research, is that having product photos increases people’s confidence in making the purchase. Photos also decrease consumers’ concerns about not being able to return an item. What works for one company may not work for another, so it’s important to test what will work best for you.
The concept of customer experience goes far beyond your homepage. Every aspect of your web design can affect how people perceive your company, what they believe about you, how much trust they place in you, and even how much they’ll buy from you. To learn more about the multitude of ways that website design affects sales and web design trends, explore more blog posts on our website.