It’s fantastic that visitors are looking at your site, but if they click away from it without taking action then you’ve missed an opportunity. The key is to include a powerful call to action on your website that will help you to sell your products and keep your visitors engaged.
A beautiful web design is rich with photos, graphics, textures and other materials – but where do these materials come from? Website creators are always on the search for royalty free media to use and thanks to the generosity of many designers, illustrators and photographers there are many great design resources available online.
Have you ever seen a website that has too many design elements and blocks of text crammed onto the page? You probably noticed that it made you feel anxious and overwhelmed and that instead of focusing on one element of the page, your eyes became confused and you lost interest altogether.
These days, most people do a pretty big chunk of their web surfing on their mobile phones and tablets – sometimes more so than on their laptops if they are often on the move.
When it comes to big businesses competing against little businesses, the internet is helping to level the playing field. Very few businesses these days operate without a website and your online presence is what many people will use to make an initial judgement about you.
Many of the main important web design features are often talked about like having a powerful landing page, a well organised navigational structure, a strong call to action. But one that is often overlooked is flow.