These days, most people do a pretty big chunk of their web surfing on their mobile phones and tablets – sometimes more so than on their laptops if they are often on the move.
When it comes to big businesses competing against little businesses, the internet is helping to level the playing field. Very few businesses these days operate without a website and your online presence is what many people will use to make an initial judgement about you.
Many of the main important web design features are often talked about like having a powerful landing page, a well organised navigational structure, a strong call to action. But one that is often overlooked is flow.