Your satisfied customers are a valuable marketing resource. People trust the recommendations of their peers much more than they trust marketing materials. Testimonials are a powerful way to establish trust and encourage visitors to sign up or buy your product.
When it comes to big businesses competing against little businesses, the internet is helping to level the playing field. Very few businesses these days operate without a website and your online presence is what many people will use to make an initial judgement about you.
Many of the main important web design features are often talked about like having a powerful landing page, a well organised navigational structure, a strong call to action. But one that is often overlooked is flow.
It’s not enough just to throw together a logo, you are crafting an identity that will have a huge impact on how people see you.