Why White Space is Essential in Web Design
Sometimes, less is more
Have you ever seen a website that has too many design elements and blocks of text crammed onto the page? You probably noticed that it made you feel anxious and overwhelmed and that instead of focusing on one element of the page, your eyes became confused and you lost interest altogether.
This is why white space is important – the empty space between elements on a web page. Although many might consider it a waste of valuable space, the truth is that the spaces you don’t fill in on a web page can be even more important than the spaces you do. Of course, white space doesn’t have to be white – it can be any hue as long as it isn’t crowded with content.
Why White Space is Important
- It allows for better readability and allows for the viewer to easily scan down the page.
- A simple and uncluttered design is much more calming to the viewer. They won’t feel stressed out and overwhelmed by your website.
- According to research in 2004, white space around paragraphs of text actually helps people to understand what they are reading better.
- It can also be a powerful way to draw the attention of the viewer to a particular element on screen, such as your call to action button.
- It forces you to distill the elements of a website so that only the essentials are left, making sure that nothing distracting or irrelevant is on display.
- When a design has more white space, it conveys an impression of luxury and sophistication, as often cheaper brands try to cram in as much information as possible.
How does your website use white space? Does your website feel calm, or cluttered? For tips on how to improve your design, contact us today.